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Campari Group has announced the successful completion of the acquisition of 100% of Courvoisier Holdings, which in turn owns 100% of the Courvoisier brand, in accordance with the terms of the acquisition agreement.
Campari says the acquisition of Courvoisier earlier this year, will now further enhance its premium spirits offerings across the Caribbean region through distribution of the cognac brand.
Now touted as the largest deal in Campari Group’s history, the acquisition of Courvoisier will further strengthen the group’s portfolio of global brands, particularly in aged spirits, as well as supporting future long-term premiumization ambitions in key strategic segments.
With its core collection of VS, VSOP and XO, which are further reinforced by a range of limited editions, Courvoisier has solid brand credentials across a multitude of versatile liquid styles.
