BOLT SET TO TRADEMARK FAMOUS VICTORY POSE

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Track superstar Usain Bolt filed an application with the US Patent and Trademark Office to trademark a logo showing his signature victory celebration pose.

Bolt’s signature pose became known to the world in 2008 as he dominated at the Olympics in Beijing. At the end of each race, the sprinter would strike the pose after setting world records and winning numerous gold medals.

The logo will depict “the silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward”.

He intends to use the image on items including clothing, jewellery and shoes, as well as restaurants and sports bars – with services like VIP areas, catering and loyalty programs.

It is said that Bolt previously applied for trademarks involving a similar logo 12 years ago, but those were abandoned after going unused early in his career.