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It’s been a chaotic week for ASAP Rocky, to put it mildly.
Just days after beating two firearm assault charges that carried a maximum 24-year sentence, Harlem rapper ASAP Rocky has been named Ray-Ban’s first-ever creative director.
Announced on Friday, the pair will be releasing their first collection, aptly titled “Blacked Out,” in April.
Though many of the details are still under wraps, fans of the “Fashion Killa” artist can expect some of Ray-Ban’s classic styles updated with ultra-black lenses and gold-plated details.
Additionally, the eyewear brand teased some of its brick-and-mortar stores being redesigned and Rocky starring in a few campaigns.
Rocky has had previous fashion collaborations, including GUESS and more recently, PUMA x Formula 1.
He’s also set to co-chair the Met Gala in May.
Cartter, E. (2025, February 21). A$AP rocky is Ray-Ban’s first-ever creative director. GQ. https://www.gq.com/story/asap-rocky-ray-ban-creative-director-announcement