Flash Motors Limited, the Caribbean’s first electric mobility solutions company, has announced that Jamaican icon Asafa Powell has joined its leadership team.
This week Flash launched its first TV commercial featuring Powell, who will sit on its advisory board.
According to Xavier Gordon, CEO of Flash, the move demonstrates a key part of the company’s core values, ensuring that authentically Jamaican voices have a seat at the decision-making table.
Apart from being a sports legend, Asafa is a notable leader in local auto culture.
Over the last decade, Powell’s love for cars has evolved into a development of auto expertise, including technical knowledge and training in Motor Sports. The sprinter has raced vehicles locally at Dover and Vernamfield, and overseas in Australia and Europe.