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Apple has won the rights to broadcast Formula 1 in the United States for the next five years, in deal said to be worth about $750m in total.
The agreement, which starts in 2026 and for which insiders say Apple is paying approximately $150m a year, will make F1 available to all Apple TV subscribers in America, as part of their standard monthly fee.
It is the first time Apple has ventured into sports broadcasting in this manner.
It provides coverage of US Major League Soccer but that is for an additional charge over and above Apple TV's basic subscription.
Apple TV customers will have access to live coverage of all on-track sessions and all content produced by the sport's in-house channel F1 TV.
