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Today, Adidas unveiled the Bob Marley Collection, an 8-piece, off-pitch apparel range built for players and fans and many fans have been sharing their feedbaks.
The Adidas x Bob Marley collection was crafted in close collaboration with The Bob Marley Foundation who provided the consultation, archival photographs, and historical clothing synonymous with the musician -- including the lilac firebird track pants worn whilst touring Europe, reimagined for this collection.
“Football is Freedom,” a mantra developed closely with the Bob Marley Foundation, is integrated into hero pieces such as the golden yellow jersey and full-zip jacket, integrating his deep love of the game and belief in its liberating power.
Cedella Marley, CEO at The Bob Marley Foundation, said: “This is more than just a partnership to us, it’s a landmark moment which signifies unity, inspiration and the spirit of Bob Marley on the global stage. His unwavering belief in the power of our people lives on and through this collection, the fans can carry the pride of Jamaica.”
The collection pays homage to the legacy of one of music’s greatest icons while celebrating The Bob Marley Foundation and its positive impact for under-served and vulnerable communities in Jamaica.
The foundation has been extensively involved in serving those most heavily impacted by Hurricane Melissa, a relief effort which adidas has supplemented via donations, as the long-term effects continue to be felt.
The adidas x Bob Marley collection is available to purchase via adidas.com and select retail stores.
SAPPHIRE
