Major League Soccer and sportwear giant Adidas agreed to a multiyear extension of their partnership.
The deal, announced days before MLS kicks off its 28th season, goes through 2030 and is valued at $830 million, according to a person involved in the deal. It represents Adidas’ largest-ever investment in North American soccer.
Their current contract, set to expire next year, was signed in 2017.
At the time, it marked a record-breaking deal for North American soccer for Adidas. That deal was valued at $700 million.
