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Regional airline LIAT (2020) Limited (LIAT 20) has officially named its inaugural brand ambassador as soca star Skinny Fabulous .
The announcement was made via a press release from the regional airline, which emphasised the move as a strategic initiative to deepen engagement with communities and customers across the Caribbean.
Known for his significant contributions to the soca genre, Skinny Fabulous first rose to prominence with his 2008 hit Head Bad during Vincy Mas, earning him his first soca title.
The artist has collaborated with top regional talents such as Machel Montano, Bunji Garlin, Fay-Ann Lyons, Peter Ram, Kevin Lyttle, and Jamesy P.
His international collaborations include work with Jamaican dancehall heavyweights Bounty Killer, Shaggy, Busy Signal, and Mr. Z from the Netherlands.
LIAT 20 CEO Hafsah Abdulsalam described the partnership as a natural fit, highlighting Skinny Fabulous as a figure who reflects the airline’s renewed values of Service Excellence, Openness, Accountability, and Resilience.
