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The Transport Ministry has launched a national road safety campaign to address the growing number of pedestrian fatalities in Jamaica over the last five years.
Dubbed ‘Look Out Before You Step Out, A Pedestrian’s Pledge’, the campaign aims to raise awareness about pedestrian safety and encourage responsible behaviour on the roads.
Speaking at a Jamaica Information Service (JIS) Think Tank recently, Assistant Attorney General in the Ministry, Amanda Bethune, said pedestrian safety has become an urgent issue, with pedestrians accounting for a significant portion of road fatalities.
In 2024, Jamaica recorded 365 road fatalities, with pedestrians making up a large portion of these numbers, and as of February 12, 2025, 12 pedestrians have lost their lives.