TikTok is increasing the maximum length of videos on its platform from one minute, to three.
In a blog post, product manager Drew Kirchhoff said the change would allow for “even richer storytelling and entertainment”.
Since it launched in 2018, TikTok has limited its users to 60 seconds per video, setting it apart from competitors like YouTube.
The app says that’s going to change for all its users “over the coming weeks”.
