WhatsApp has launched its first major privacy-focused advertising campaign.
It follows a customer backlash against changes to its terms and conditions, announced earlier this year.
The platform also said it is standing firm against pressure from governments, including the UK, to compromise on the way that it encrypts messages.
The marketing campaign is set to run internationally, beginning in the UK and Germany today.
WhatsApp uses end-to-end encryption, which means messages can only be read on the device which sends one and the device which receives it.