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The NBA and Women's NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms, apparel, merchandising, marketing and content for the leagues.
The exclusive apparel extension comes ahead of the start of the NBA's 79th season and after the New York Liberty won the WNBA crown.
The renewal follows an eight-year deal struck in 2015 that began with the 2017-2018 campaign.
Nike has been an NBA partner since 1992 and a marketing partner of the WNBA since its 1997 debut.
Nike extends partnership with NBA, WNBA, and G league for 12 years. (2024, October 21). Sole Retriever. https://www.soleretriever.com/news/articles/nike-extends-partnership-with-nba-wnba-g-league-12-years-details-2024