The 13th staging of Guinness Sounds of Greatness Competition (GSOG) returns later this month, albeit virtually.
Eight sound systems will do battle for a cash prize of $1m, when the competition begins to unfold May 28-July 9.
During the launch which took place yesterday, Brand Manager for Guinness, Lyshon Davis, notes how the brand aims to keep the dancehall culture alive throughout the pandemic, as well as some of what to expect during the competition.
Meanwhile, she shares how viewers and consumers can get involved.
Guinness Sounds of Greatness Competition will be aired via the brand’s social media pages.