YouTube has again turned to big-name entertainment personalities to anchor its latest slate of ad-supported originals.
At its Brandcast Delivered event for advertisers Tuesday, YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer.
The YouTube Originals strategy remains the same: They’re projects built around personalities and top YouTube creators designed to draw a large audience, as well as specials to support specific causes.
The Will Smith project is slated to premiere in 2022.
The six-part fitness series will follow the actor as he challenges himself to improve every aspect of his fitness with the help of guests including pro athletes, scientists and experts and top YouTube creators.