Weeknd Funding Super Bowl Gig with $7m of His Own Money

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The Weeknd is making sure his Super Bowl Halftime Show is one to remember by pouring $7 million of his own cash into the big gig.

The singer will take center stage at the Raymond James Stadium in Tampa Bay, Florida on February 7th, and he is doing everything possible to bring his vision to life for millions of viewers around the world – especially with most fans having to watch from home due to the COVID crisis.

The Weeknd’s co-manager, Amir “Cash” Esmailian, admits the prestigious event was always something they aspired to land, but didn’t think it would be offered so soon.