Luxury fashion house Balenciaga is to unveil its autumn/winter 2021 collection in an original video game.
The firm said players would navigate through a virtual realm, completing tasks and meeting characters clad in the label’s new designs.
Afterworld: The Age of Tomorrow, which will launch on December 6, will be playable in web browsers.
The Covid-19 pandemic has sparked a shift in the way global fashion brands showcase their lines.
