Spike Lee is to direct a movie musical about Viagra.
The 63-year-old filmmaker is to helm the motion picture about Pfizer’s discovery and launch of the erectile dysfunction drug.
The original music and songs will be written by the acclaimed songwriting team of Stew Stewart and Heidi Rodewald, who previously created the Tony-winning ‘Passing Strange’.
Spike will direct from a screenplay he has written alongside Kwame Kwei-Armah. The musical is based on an Esquire article penned by David Kushner titled ‘All Rise: The Untold Story of The Guys Who Launched Viagra’.
Viagra was initially launched as a treatment for heart-related chest pain only for researchers to discover that the little blue pill had game-changing qualities below the belt.
Announcing the project, Spike paid tribute to his mother Jacqueline for instilling in him his love of musicals which have inspired this film.