Funds from the three-day virtual festival, organized by Warner Music Group, will benefit the COVID-19 Solidarity Response Fund for the World Health Organization (WHO).
PlayOn Fest will stream for 72 hours straight from Friday, April 24 through Sunday, April 26, via the festival’s dedicated website and Songkick’s YouTube channel.
The three-day event will feature past musical performances from more than 65 of the label’s signees, including Ed Sheeran, Bruno Mars, Panic! at the Disco, Cardi B, Green Day, Coldplay, Â A Boogie Wit Da Hoodie and Roddy Ricch.
PlayOn Fest will offer access to “legendary footage” that “has never and will never be available again anywhere else online,” such as the late Nipsey Hussle’s “Victory Lap” album release show at the Hollywood Palladium in 2018.
In addition to encouraging audiences to click-donate throughout the three-day-event, Warner Music Group will also launch an exclusive PlayOn Fest merch, with all proceeds going to WHO’s COVID-19 Solidarity Response Fund.