As the Jamaica carnival season begins to heat up, bands are gearing up to give revelers a memorable experience on the road come April 19.
A number of bands have reported that costumes have already been sold out.
This, with the support of the Jamaica Tourist Board, JTB, who has created an umbrella group known as Carnival in Jamaica, in an effort to market the product and Jamaica as a destination for tourists throughout the carnival season.
Director of Xaymaca International, Kandi King, speaks to the growth of the product, adding that Jamaica is favoured due to, among other things, its affordability, compared to other carnivals throughout the region.
Director of Xaymaca International, Kandi King.