After releasing a number of projects independently through his Last Kings imprint, Tyga has signed a multi-million dollar deal with Columbia Records. Congratulations!
The “Taste” rapper signed with the major label with the intent of expanding his worldwide reach.
“They definitely understand the global brand,” Tyga explained. “I have a lot of fans worldwide—in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele—then you look at Lil Nas X, one of their new artists that’s blown up this year—they’ve done a lot for artists globally, for their brand.”
Tyga will release new music under the label very soon.
Earlier this year, Tyga released his comeback album Legendary, which featured appearances from Offset, J. Balvin, Chris Brown, Lil Wayne, Blueface, Swae Lee, A Boogie wit da Hoodie, and Gunna.
Prior to Legendary, Tyga released the critically-panned Kyoto.