Drake enters ‘creative partnership’ with SiriusXM, Pandora

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credit: Caitlin Cronenberg

Drake has announced that he has entered into a creative partnership with SiriusXM and Pandora.

The extensive new partnership deal the music superstar signed with one of the largest audio entertainment companies includes a dedicated station, curated music, and collaborations with creative talent.

SiriusXM and Pandora connect directly to over 100 million fans and this partnership will mark the first major artist collaboration between SiriusXM and Pandora since the companies merged.

This is the largest agreement both brands have executed with a major recording artist to date.

Drake holds the title of most streamed artist of all time as well as the top selling solo male artist across the U.S.

It is not known what will be the fate of Drake’s partnership with Apple Music, Sirius’ rival streaming giant.