Business leaders and tourism stakeholders in Montego Bay are expecting a major financial boost from the staging of the annual Reggae Sumfest.
The event is being held over seven days, from July 14 to 20, and will be highlighted by a stage show on July 19 and 20 at Catherine Hall.
Montego Bay’s Mayor, Councillor Homer Davis, says Jamaica Tourist Board-sponsored event is expected to generate some US$12 million in earnings for the city during the period.
He noted that 8,000 visitors, who will be staying in hotels, villas and guest houses, are expected to make the pilgrimage into Montego Bay for the star-studded event.
Meanwhile, promoter Joe Bogdanovich said that based on ticket sales to date, this year’s Sumfest could be the biggest ever.
Mr. Bogdanovich said that the organising committee is putting the final touches on Catherine Hall, noting that additional parking is being identified.