Dancehall Artiste Dovey Magnum has revealed plans to launch her online merchandise store come June 10.
Dovey who’s based in the US, says the line is titled “Bawse”, as she seeks to not just capitalize on her social media reach, but structure herself as a brand going forward.
‘Bawse’ by Dovey Magnum will offer a variety of products which will cater mostly to her female fan-base but will also have few options for men as well.
The Bawl Out entertainer was recently nominated in the Reggae Sumfest Social Awards as a result of her online presence.
She’s also gearing up to perform at this year’s Reggae Sumfest, for the first time.