Rihanna launches brand Fenty in Paris store, makes history


Rihanna, the first black woman in history to head up a major Parisian luxury house, is unveiling her first fashion designs for Fenty at a pop-up store in Paris.

The collection, named after the singer-turned-designer’s last name, comprises ready-to-wear, footwear, accessories, and eyewear and is available for sale Paris’ Le Marais area from Friday and will debut online May 29.

News of the singer’s groundbreaking new deal with LVMH, the world’s largest luxury group, shook up the fashion industry earlier this month.

The Barbados-born star’s lines are the second time LVMH has created an original brand.

But the move also acknowledges the fashion industry of today considers a major popstar can have as much to say in fashion design as established and trained designers.

Fenty has been heralded by some critics as the first major house of the Instagram age.