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Jamaican Dancehall artiste Tifa is taking no chances with AI!
Fresh off joining the Recording Academy as a voting member, she has joined fellow members at the U.S. Congress to support the proposed NO FAKES Act, which seeks to protect artistes from the unauthorised use of their voices and likenesses.
Meeting with a Florida congressional representative, the "Spell It Out" artiste championed stronger protections for creative rights, royalties and livelihoods as AI reshapes the music industry.
“As artistes, we don’t have a pension, and royalties and publishing are everything to us; that is our pension,” she said. “It is unethical and illegal to steal, misuse and abuse people’s work, likeness, image and artistry.”
Her advocacy also backs the NO TRAIN Act and the Protect Working Artists Act, both focused on AI’s impact on creatives.
But Tifa’s not just fighting the bots, she’s also making moves on the charts!
Her single “Wey Dem Dey” is gaining international traction, while she features on Kemar McGregor’s “For You,” alongside Snoop Dogg, Beenie Man, Elephant Man, Stefflon Don, Vanessa Bling, Shaneil Muir, Kraff and others.
Reworking a ’90s hit originally produced by Tony Kelly, the track has climbed from No. 39 to No. 33 on Billboard’s Rhythmic Airplay chart.
And as for what’s next for T I F A? She’s teasing more international collaborations but keeping the details under wraps. Keep it Ziplocked for more deets.