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Dancehall artiste Skippa used his high-profile acceptance address at the Billboard Awards to call for increased media and consumer support for positive, uplifting music within the genre.
Speaking on stage after receiving the Billboard Caribbean Rising Star Award, the entertainer highlighted the challenge faced by conscious creators, noting that while positive songs are continuously being produced, they rarely get the exposure or airplay afforded to more explicit releases.
Skippa acknowledged that while his own catalog spans the full thematic spectrum of modern dancehall, his uplifting tracks deserve an equal platform. He challenged media entities, DJs, and fans to actively balance what they promote and stream.
His remarks align with recent industry commentary regarding consumer habits, which was sparked by a social media exchange between dancehall star Armanii and reggae singer-songwriter Ras-I over the demand for diverse lyrical content in modern music.
-SHANNAE