Reggae films in the Park, a Gold Reception and Awards Ceremony, and a panel discussion are among the many events scheduled to take place during February, which is observed as Reggae Month.
Other activities will include a street concert, exhibitions and a birthday celebration for the late reggae icon, Bob Marley.
The activities have received financial support from the Tourism Enhancement Fund TEF in the sum of $15 million.
Reggae Month activities were revealed at a joint launch by two Ministers – Culture, Gender, Entertainment and Sport, Olivia Grange; and Tourism, Ed Bartlett, at a function held on Sunday.
Miss Grange said that this year’s celebration is special and will be a grand party for the recent inscription of the Reggae Music of Jamaica to the United Nations Educational, Scientific and Cultural Organization UNESCO list of intangible treasures for the whole of humanity.
Meanwhile in his remarks, Minister Bartlett said reggae music will be used to redefine and re-image Jamaica’s advertising and promotion campaigns, and that the Ministry will shortly launch a new advertising programme, ‘Jamaica the destination of love’, using reggae music.
He also mentioned plans to develop a reggae museum.
