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Canadian Rapper Drake’s OVO has entered a new corporate era following its acquisition by Vince Holding Corp.
Vince will oversee OVO’s retail operations, while Authentic Brands Group holds 51% of its intellectual property.
Drake retains a 44% stake in the IP, with plans to expand OVO’s stores and wholesale presence.
The deal marks a major shift for the Toronto-born streetwear brand as it targets global growth.