Share
According to Tourism Director Donovan White,Jamaica is targeting 5,000 diaspora visitors for the return of the Caribbean Premier League this summer.
The tournament runs from August 7 to September 20, marking the CPL’s return to Jamaica after a seven-year break.
White said the island is ramping up marketing efforts in Indian, Pakistani and Sri Lankan diaspora communities in the United States and Canada.
Officials say the CPL, combined with major entertainment events and the Sri Lanka tour of the West Indies, is expected to boost tourism and promote Brand Jamaica.