Share
The scheduled three-night headlining appearance by Ye, formerly Kanye West, at the Wireless Festival in London is only growing in controversy.
The festival’s sponsor, Pepsi, announced Sunday that it is withdrawing from its decade-plus co-branding with Wireless.
Although the statement did not mention the rapper by name, it came hours after Ye’s booking was roundly condemned by the U.K.’s prime minister, Keir Starmer.
The festival had officially been known as “Pepsi MAX Presents Wireless,” as part of a partnership that had been in place since 2015.
Although many music fans welcomed Ye’s return to the stage there, Pepsi had also been tagged in outraged tweets protesting the company’s apparent support for him as sole headliner.
Prime Minister Starmer had made it clear that he, for one, was not ready to normalize Kanye West yet, now that the hip-hop superstar is seemingly returning to touring business as usual in other countries.
VARIETY
