Samsung extends partnership with IOC

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South Korea’s Samsung has extended its sponsorship contract with the International Olympic Committee by eight years and will remain a top sponsor until the 2028 Los Angeles Games.

Samsung, who first signed up as a top sponsor with the IOC in 1998 and was a local sponsor at the 1988 Seoul Olympics as well, will support all Games up until and including the Los Angeles summer Olympics.

Samsung is one of 14 top sponsors of the Olympics that also includes Coca-Cola, Intel and Panasonic.

Many of them have signed on till 2028 or beyond. In September, German insurer Allianz became the latest addition to the group, signing up to 2028.